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Website design and SEO, SEO audit services, Search Engine Optimization for Ecommerce websites, website design service, website design company, cheap seo services
SEO is search engine optimization.
It involves optimizing your websites content in order to improve your website’s ranking in search engines such as Google, Bing etc to drive more organic traffic to your website.
In Layman’s terms SEO is about creating relevant, high-quality content and providing the best possible user experience for your website’s users, both human and search engines… Yep, search engines.
These are considered possibly the highest users that will visit your site regularly so that they can index your pages and its content.SEO takes place both on-site and off-site. That’s why SEO is split into “on-page” and “off-page” content
SEO works by optimizing your website design and its content to make your site stand out to a search engine so that hopefully it will display your website at the top of the results page.
The search engine crawls your site and looks at specific content that you consider to be important to your site and its “highlights” it as important.
It then indexes each page so that when a user searches for a specific phrase the search engine can decide which is the most relevant website to pull up from its files for that phrase.
Indexing is essentially the search engine’s way of “Filing and categorising” your website pages and its content to be able to provide fast responses to searches made on its site.
Once these pages are indexed, the search engine uses the information it has to decide whether to show this content in their search results.
SEO is not a quick fix and there is no short cut to the top without using PPC. SEO can take a while to show results, this is because search engines have to crawl millions of websites every day so as you can imagine, it takes time but it’s a process that is worth investing in to get it right.
It’s impossible to optimize your website for every aspect of SEO as some contradict others depending on what you want to achieve but there are some best practices you can implement.
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